Jeans are a true fashion essential! A wardrobe staple and, without a doubt, one of the most widely worn garments in the world. Whether you prefer a casual or more dressed-up look, there is something for everyone. However, jeans are also one of the first pieces to be pushed to the back of the wardrobe, often from the very first months of pregnancy.
“So, which jeans should I wear during pregnancy?”
It’s a big question! Finding the right maternity jeans can sometimes feel like quite a challenge: we are looking for the pair that best suits our style while also providing comfort and support. After all, we know that choosing the right jeans from the beginning of pregnancy is important. In any case, it is one of the main concerns shared by our loyal mums.
After 3 years of Research and Development, we are therefore proud to introduce the first high-waisted maternity jeans designed to adapt to the changes in your body and accompany you for many months, and even afterwards... More than just a fashion essential, they are a true chameleon!
Slim jeans, mom fit, wide-leg or flare, our jeans collection lets you wear all your favourite looks. And the advantage of a high waist? You can even continue to tuck your T-shirts, blouses and shirts into your jeans.
Some styles are also available in a “Tall” version for women over 1.70 m tall.
The Chameleon system: a true innovation
Dear mums, good news! Our maternity jeans feature the “Chameleon” system: an innovation that allows your jeans to adapt to your body during pregnancy and even after giving birth! This is made possible by a waistband integrated directly into the denim, designed to adapt to your growing bump and provide up to 24 cm of extra room around the waist. Ideal as your baby grows inside you.
Thanks to this innovation, we have also developed our Belt maternity bands, compatible with all our jeans and designed to meet your needs throughout pregnancy. Thanks to the integrated press studs, you can remove or add the belly band whenever you like and enjoy the look and feel of a regular pair of jeans whenever you want.
And one little extra: for an on-trend denim-on-denim look, you can opt for the dungaree top, which attaches directly to your jeans using the press studs.
These jeans really are true chameleons! 😉
Eco-friendly jeans: yes, it’s possible!
Currently one of the world’s most polluting industries, the textile industry has a significant negative impact on the environment. An iconic and timeless wardrobe staple for decades, blue jeans are traditionally associated with a production process that can be harmful to the planet.
With our maternity jeans collection, we wanted to offer high-quality jeans that feel comfortable and are designed to stay with you for years. We also wanted to take a more environmentally responsible approach by selecting more responsible raw materials. For each of our jeans, we therefore opted for a more eco-conscious design using materials such as organic cotton, recycled cotton, Tencel (an eco-friendly fibre made from eucalyptus) and T400 elastane, presented as the first eco-friendly elastane.
Our environmental approach also aims to reduce water consumption during the production process. For example, during the washing stage of our jeans, 90% of the water used is recycled. Our goal: to reach 100% recycled water!
