Mums-to-be: choosing your maternity jeans!

Denim is the fashion asset! The basic wardrobe staple and, doubtless, the most worn clothing in the world. Whether you opt for a casual or fashion look, there is something for everyone. However, in the first months of pregnancy, it is also the garment that remains in the wardrobe very quickly.

“Which jeans should I wear during my pregnancy?”

Great topic! Finding the right maternity jeans can be a daunting task: we are looking for the best one that reflects our tastes, while offering comfort and support. After all, we know that choosing the right jeans early in your pregnancy is important. Of course, this is one of the concerns of our faithful mums. 

So, after 3 years of research and development, we are proud to introduce you the first high-waist pregnancy jeans. It will follow the evolution of your body and will accompany you during those months and even beyond post-partum... More than a fashion asset, it is a real chameleon! 

Whether you're looking for a slim fit, mom fit, wide leg or flare, our jeans collection allows you to wear all your favourite looks. And the great thing about high-waist jeans, is that you can keep your t-shirts, blouses, and shirts inside it.

Some of our jeans are also available in "Tall" version for people over 5’7.

The Chameleon system: a beautiful breakthrough

Dear mums, good news! Our maternity jeans have the so-called "Cameloen" system: an innovation that allows your jeans, to adapt to your body during pregnancy and even after the childbirth! This is possible, thanks to an incorporated belt in the denim, that adapts to your belly evolutions, allowing you to gain up to 9.4” in waist size. Perfect when baby is growing.

Thanks to this innovation, we have developed a maternity band, called “Belt”, that is compatible with all of our jeans, to meet all the needs of your pregnancy. So, with the incorporated press studs, you can remove or apply your belt as you wish and get back to wearing a real pair of jeans whenever you want.

And the little extra: for a trendy look, you can opt for a total denim look with the dungarees top. It also matches with your jeans thanks to the snap buttons. 

These jeans are a real chameleon! 😉 

Eco-friendly jeans: it's possible!

Being the second most polluting industry, textile, have a real negative impact on the environment. Blue Jeans have been an iconic piece of our dressing for decades and are usually submitted to a harmful production process.

With our range of maternity jeans, we want to offer you quality jeans, that you feel comfortable in and that will last for years. We also want to add an environmental approach by offering you more responsible raw materials. Thus, for each of our jeans, we have opted for an environmentally friendly production by selecting eco-friendly raw materials such as organic cotton, recycled cotton, Tencel (an ecological fibre made from eucalyptus), or T400 elastane (the first eco-friendly elastane).

Our ecological approach also aims to limit water consumption in the manufacturing process. For example, during the washing step of our jeans, 90% of the water used is recycled. Our goal: to achieve 100% recycled water!